Privacy Policy

Introduction

Parkside Hotels & Resorts ("Parkside," "we," "us," or "our") is committed to protecting the privacy of our guests and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a reservation, stay at our properties, or participate in our Parkside Rewards program.

Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and mailing address.
• Reservation Details: Check-in/check-out dates, room preferences, number of guests, and special requests.
• Payment Information: Credit card numbers, billing address, and payment history (processed through secure, PCI-compliant systems).
• Rewards Program Data: Parkside Rewards membership information, points balance, stay history, and tier status.
• Device and Usage Data: IP address, browser type, operating system, pages visited, and interaction data collected through cookies and similar technologies.
• Communication Records: Correspondence with our guest services team, survey responses, and feedback.

How We Use Your Information

We use your personal information to:

• Process and manage your hotel reservations
• Administer your Parkside Rewards account and benefits
• Communicate with you about your stays, offers, and services
• Improve our website, services, and guest experience
• Comply with legal obligations and protect our rights
• Send marketing communications (with your consent)

Information Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Companies that help us operate our business (payment processors, email providers, IT services).
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect the functionality of certain website features.

Data Security

We implement industry-standard security measures to protect your personal information, including encryption, secure servers, and access controls. While we strive to protect your data, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data. You may also opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately.

Contact Us

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Parkside Hotels & Resorts — Privacy Office
401 South Tryon Street, Suite 1200
Charlotte, NC 28202
privacy@parksidehotels.com